Written by a renowned psychologist Roger E. Kirk of Baylor University, this classic text provides the graduate student in experimental design with detailed coverage of the designs and techniques with the greatest potential use in behavioral research. Kirk's book is known for its emphasis on the logical rather than the mathematical basis of experimental design; for its in-depth exploration of the relationship between analysis of variance and regression analysis; for its introduction of the concept of building block designs; and for its comprehensive scope that describes all of the ANOVA experimental designs that are potentially useful in the behavioral sciences and education.

Roger E. Kirk received his Ph.D. in experimental psychology from Ohio State University and did his post doctoral studies in mathematical psychology at the University of Michigan. He is a Distinguished Professor of Psychology and Statistics at Baylor University. He has published extensively in the area of statistics, psychoacoustics, and human engineering, and is the author of five books on statistics. His first book, EXPERIMENTAL DESIGN: PROCEDURES FOR THE BEHAVIORAL SCIENCES, has been identified by the Institute for Scientific Information as one of the most frequently cited books in its field. Dr. Kirk is a fellow of the American Psychological Association (Divisions, 1, 5, and 13), the American Psychological Society, and the American Association of Applied and Preventive Psychology. He is a past president of the Society for Applied Multivariate Research, Division 5 of the American Psychological Association, and the Southwestern Psychological Association. A recipient of numerous distinctions for teaching effectiveness, he was most recently designated a Master Teacher, Baylor University?s highest teaching honor.

Tags: experimental design