Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

DEAN C. CODDINGTON is with McManis Consultants. He has co-authored five books and written numerous articles on health care. ELIZABETH A. FISCHER is with McManis Consultants. KEITH D. MOORE is CEO of McManis Consultants.

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