market

This book presents a contemporary view of human organ and tissue procurement. Michele Goodwin, B.A., J.D., LL.M, is an ...

Learn the latest on promoting your practice. An update to the popular Position for Success, this practical guide shows y...

Get the inside scoop on pharmaceutical sales careers with this new Vault Guide. Overview of the industry; functions in p...

This work examines the components of the nursing home market and considers their implications for proposed long term car...

Since its initial publication in 2002, Marketing Tools for Healthcare Executives has served as the essential marketing d...

For years pharmacy leaders and educators have been telling pharmacists and pharmacy students that they need to change cu...

Tracing the path that market practices have taken from Adam Smith in the eighteenth century into twenty-first-century he...

With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for he...

What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same ki...

A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing...

Collectively, people think and act in ways that are different from how they think and act as individuals. Understanding ...

Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplac...